Skip to main content
IOSH Magazine: Safety, Health and Wellbeing in the world of work - return to the homepage IOSH Magaazine logo
  • Visit IOSH Magazine on Facebook
  • Visit @ioshmagazine on Twitter
  • Visit IOSH Magazine on LinkedIn
Non-verbal communication
How to build trust
March/April 2023 issue

Main navigation

  • Home
    • Browse previous issues
    • Member accolades
    • Member tributes
  • Health
    • Mental health and wellbeing
      • Bullying
      • Drugs and alcohol
      • Mental health
      • Stress
      • Wellbeing
    • Musculoskeletal disorders (MSDs)
      • Ergonomics
      • Manual handling
      • Vibration
    • Occupational cancer
      • Asbestos
      • Hazardous substances
      • Radiation
  • Safety
    • Incident management
      • Chemicals
      • Electricity
      • Fire
      • First aid
      • Slips and trips
    • Non-health related fatalities
      • Road safety
      • Work at height
    • Risk management
      • Confined spaces
      • Disability
      • Legionella
      • Lifting operations
      • Lone workers
      • Noise
      • Personal protective equipment
      • Violence at work
      • Work equipment
      • Workplace transport
  • Management
    • Human factors
      • Accident reduction
      • Behavioural safety
      • Control of contractors
      • Migrant workers
      • Older workers
      • Reporting
      • Safe systems of work
      • Sickness absence
      • Young workers
    • Leadership and management
      • Employee involvement
      • Management systems
    • Management standards
      • ISO 45001
      • ISO 45003
    • Planning
      • Assurance
      • Compliance
      • Emergency planning
      • Insurance
    • Rehabilitation
      • Personal injury
      • Return to work
    • Strategy
      • Corporate governance
      • Performance/results
      • Regulation/enforcement
      • Reputation
    • Sustainability
      • Human capital and Vision Zero
  • Skills
    • Communication
    • Personal performance
      • Achieving Fellowship
      • Career development
      • Competencies
      • Personal development
      • Professional skills
      • Qualifications
    • Stakeholder management
    • Working with others
      • Leadership
      • Future Leaders
  • Jobs
  • Covid-19
  • Knowledge Bank
    • Back to basics
    • Book club
    • Infographics
    • Podcast
    • Reports
    • Webinars
    • Videos
  • Products & Services
  • Management
    • Human factors
      • Sickness absence
      • Accident reduction
      • Behavioural safety
      • Control of contractors
      • Migrant workers
      • Older workers
      • Reporting
      • Safe systems of work
      • Young workers
    • Leadership and management
      • Employee involvement
      • Leadership
      • Management systems
    • Management standards
      • ISO 45001
      • ISO 45003
    • Planning
      • Assurance
      • Compliance
      • Emergency planning
      • Insurance
    • Strategy
      • Corporate governance
      • Performance/results
      • Regulation/enforcement
      • Reputation
    • Sustainability
      • Human capital and Vision Zero
  • Health
    • COVID-19
    • Mental health and wellbeing
      • Bullying
      • Drugs and alcohol
      • Mental health
      • Stress
      • Wellbeing
    • Musculoskeletal disorders (MSDs)
      • Ergonomics
      • Manual handling
      • Vibration
    • Occupational cancer
      • Asbestos
      • Hazardous substances
      • Radiation
  • Safety
    • Incident management
      • Chemicals
      • Electricity
      • Fire
      • First aid
      • Slips and trips
    • Non-health related fatalities
      • Road safety
      • Work at height
    • Risk management
      • Confined spaces
      • Disability
      • Legionella
      • Lifting operations
      • Lone workers
      • Noise
      • Personal protective equipment
      • Violence at work
      • Work equipment
      • Workplace transport
  • Skills
    • Communication
    • Personal performance
      • Career development
      • Competencies
      • Personal development
      • Qualifications
      • Professional skills
      • Achieving Fellowship
    • Stakeholder management
    • Working with others
      • Leadership
      • Future Leaders
  • Transport and logistics
  • Third sector
  • Retail
  • Mining and quarrying
  • Rail
  • Rehabilitation
    • Personal injury
    • Return to work
  • Utilities
  • Manufacturing and engineering
  • Construction
  • Sector: IOSH Branch
    • Sector: Northern Ireland
    • Sector: Midland
    • Sector: Merseyside
    • Sector: Manchester and North West Districts
    • Sector: Ireland East
    • Sector: Ireland
    • Sector: Edinburgh
    • Sector: Desmond-South Munster
    • Sector: Qatar
    • Sector: Oman
    • Singapore
    • Sector: South Coast
    • Sector: South Wales
    • Sector: Thames Valley
    • Sector: Tyne and Wear
    • Sector: UAE
    • Sector: West of Scotland
    • Sector: Yorkshire
  • Healthcare
  • Sector: Fire
  • Sector: Financial/general services
  • Sector: Energy
  • Education
  • Sector: Communications and media
  • Chemicals
  • Sector: Central government
  • Catering and leisure
  • Agriculture and forestry
  • Sector: Local government
  • Sector: IOSH Group
    • Sector: Financial Services
    • Sector: Sports Grounds and Events
    • Rural industries
    • Sector: railway
    • Public Services
    • Sector: Offshore
    • Sector: Hazardous Industries
    • Sector: Food and Drink
    • Sector: Fire Risk Management
    • Education
    • Construction
    • Sector: Aviation and Aerospace
Quick links:
  • Home
  • Categories
  • Topics
  • Management
  • Human factors
  • Accident reduction
Lexicon

O is for observation

Open-access content Wednesday 8th May 2019
From the archive:  Just so you know, this article is more than 3 years old.

Lexicon-hero

If you had to pay attention to everything, you'd be overwhelmed by the information overload. As William James explained in his book The Principles of Psychology, published in 1890, attention is not just about what you observe but also about what you choose not to observe. He wrote: "It implies withdrawal from some things in order to deal effectively with others." Being able to ignore most of what we see or hear is essential for survival. We can switch our attention, sometimes through conscious effort, but sometimes because of a sudden change, such as a flash of light or sudden movement.

Selective attention allows us to ignore anything that doesn't appear relevant or we are not expecting. The gorilla in the room has been used in countless presentations and courses to illustrate this point.

With workplace inspections or audits, or when collecting information for a risk assessment, we need to improve our ability to observe even those things we are not expecting, or that might initially seem irrelevant. A well-written checklist can guide the observer so that they notice the existence or the omission of all the items listed. However, a checklist can also distract the observer, making it less likely that the individual will see other hazards that are not listed.

The act of attempting to draw will help you to focus on details

Research suggests people can be trained to make better observations. One technique is to draw an image (even if you're not a good artist). The act of attempting to draw will help you to focus on details, learning to look at your surroundings with a fresh perspective.

The Campbell Institute (part of the US National Safety Council) ran a pilot study, in which staff were trained in "visual literacy" (this will be the focus of a future article in IOSH Magazine). This involves looking for lines, shapes, colours, textures and space. For example, wavy lines might indicate a trailing cable, the texture of the floor might indicate a slip hazard or looking for yellow might help observe the presence or absence of personal protective equipment.

The institute reports that at one manufacturing site 25 hazards were identified and corrected using visual literacy techniques. Although there was no before comparator for this statistic, the organisation could demonstrate that workers' perception of the risk from machines, slips and trips, and falls from height all increased after visual literacy training.

Observation is not only about looking in the right place. Psychologist Gustav Kuhn, the author of Experiencing the Impossible: the science of magic, explains: "People don't fail to notice things simply because they are not looking in the right place; they miss things because their mind is misdirected. Our work shows that people can look directly at something, yet they still do not see it."

As well as listening and looking for body language signals and cues, observing how you feel is important, for example, sensing frustration or anxiety

Misdirection in magic is similar to dual task interference in psychology. The driver using their mobile phone doesn't observe the pedestrian about to cross the road; the worker thinking about the time pressures they are under doesn't notice the warning light on the machinery; and the auditor writing reams of notes about what they have seen so far might miss the next hazard they walk past.

Observation is not restricted to what you can see. It should include listening to voices and sounds, sensing temperatures and smells. OSH practitioner and coach Michael Emery goes further. He says: "As well as listening and looking for body language signals and cues, observing how you feel is important, for example, sensing frustration or anxiety."

What we observe depends on our experiences and interests. Joint audits between full-time safety and health professionals and workers' representatives or bringing in people from other departments are likely to improve the quality of the observations. Bringing someone new to a workplace overcomes the familiarity bias.

Next time you're sitting in a cafe or work canteen on your own, instead of getting out your laptop or phone, develop your observational muscles for all your senses.

You may also be interested in...

 N is for non-ionising radiation

Tuesday 9th April 2019
In considering radiation as a health hazard, two types are identified. The first includes the high-energy end of the electromagnetic spectrum (such as X-rays and gamma rays) as well as particle radiation (such as the alpha and beta particles emitted by radioactive sources). Non-ionising radiation describes the middle and lower energy regions of the spectrum. In the mid-range, optical radiation includes ultraviolet (UV), visible and infrared, and in the lower range electromagnetic fields (EMFs) include those arising from power cables, microwaves and radio sources.
Open-access content

 A picture speaks volumes

Thursday 2nd May 2019
Construction work presents risks to workers and the public but using simple site drawings to outline control measures can help to minimise them
Open-access content

 Known unknowns

Wednesday 15th May 2019
Fragrances and flavourings giant Givaudan has developed a workplace model to ensure staff at all levels understand how to send everyone home safe.
Open-access content

 How Could This Happen? Managing errors in organizations

Wednesday 24th April 2019
Jan U. Hagen, Springer (www.springer.com), £28.99 hardback, £22.99 ebook *
Open-access content

 P is for probable

Monday 17th June 2019
The probability of getting a head when you toss a fair coin is 1/2 – that is, one chance of a head divided by two possible outcomes. This can be written as a fraction, as the number 0.5 (where 1 equals certainty) or as a percentage, 50%. Similarly, most people will understand that, by the same process, if you throw a six-sided die, the probability of a six is 1/6 (around 17%). However, when a colleague says the chance of someone falling from a ladder is “probable” or its casual synonym “likely”, would any two people agree what this means?
Open-access content

 L is for latent

Tuesday 12th February 2019
Lexicon
Open-access content

Latest from Lexicon

Lexicon: Z

 Z is for Zeigarnik

Friday 24th April 2020
We round off the alphabet by considering how to use the Russian psychologist's work in OSH
Open-access content
Y is for Yerkes-Dodson

 Y is for Yerkes-Dodson

Thursday 2nd April 2020
The strength of the stimulus as the experimental variable, with performance as the result.
Open-access content
x

 X is for gens X, Y and Z

Wednesday 4th March 2020
While it is no longer acceptable to assume that all men are stronger than all women, or that people of one colour have different personalities to those of another colour it is, it appears, entirely acceptable to declare that anyone born since 1980 is addicted to social media and will ‘challenge traditional hierarchical HSE systems’, while anyone born before that date is a luddite with no understanding of the modern age, but will be quite happy to toe the line.
Open-access content

Latest from Accident reduction

cy

 Gig workers and safety standards

Wednesday 4th January 2023
As gig working becomes more commonplace, how can OSH professionals ensure that safety standards are maintained for every worker in their care?
Open-access content
tfiy

 Common sense: a flawed concept?

Wednesday 4th January 2023
While it is a phrase familiar to many, for OSH professionals it is a fundamentally flawed concept. We explore why – and find out how to ensure evidence-based approaches are used.
Open-access content
dx

 Predictive analytics

Tuesday 1st November 2022
Using predictive analytics can arm OSH professionals with a powerful tool to expose critical risks and, potentially, avert future fatalities and injuries.
Open-access content
Share
  • Twitter
  • Facebook
  • Linked in
  • Mail
  • Print

Latest Jobs

Senior Health and Safety Manager

Reading
Up to £65000.00 per annum + Great Car Allowance & Benefits
Reference
5452983

Regional Health and Safety Advisor

Northampton
Up to £53000 per annum + Travel & Excellent Benefits
Reference
5452982

Global Health, Safety and Environment Director

Up to £150000 per annum + Excellent Benefits
Reference
5452980
See all jobs »

Sign up for regular e-alerts

Receive the latest news and features, free to your inbox

Sign up

Subscribe to IOSH magazine

Receive the print edition straight to your door

Subscribe
IOSH Covers
​
FOLLOW US
Twitter
LinkedIn
YouTube
CONTACT US
Contact us
Tel +44 (0)20 7880 6200
​

IOSH

About IOSH
Become a member
IOSH Events
MyIOSH

Information

Privacy Policy
Terms & Conditions
Cookie Policy

Get in touch

Contact us
Advertise with us
Subscribe to IOSH magazine
Write for IOSH magazine

IOSH Magazine

Health
Safety
Management
Skills
IOSH Jobs

© 2023 IOSH • IOSH is not responsible for the content of external sites

ioshmagazine.com and IOSH Magazine are published by Redactive Media Group. All rights reserved. Reproduction of any part is not allowed without written permission.

Redactive Media Group Ltd, 71-75 Shelton Street, London WC2H 9JQ