Martin Gutaj has been sentenced to 14 months in prison and disqualified from being a company director for four years. He was found guilty of breaching s 2(1) of the Health and Safety at Work (HSW) Act at the Old Bailey in London on 19 May.
Gutaj's company, Martinisation London, has been fined £1.2m after it was previously convicted of two counts of corporate manslaughter and two breaches of s 2(1) of the HSW Act.
Polish nationals Tomasz Procko, 22, and Kyrol Szymanski, 29, were part of a team of construction workers that was renovating the flat in Cadogan Square, Belgravia.
On 21 November 2014, five workmen used a rope to lift the 115 kg sofa up from the pavement and over a balustrade into the first-floor dwelling because it was too big to be carried up the stairs.
The 130-year-old balcony railings gave way while the furniture was being manoeuvred into the premises and both men fell. Procko was pronounced dead at the scene; Szymanski was taken to a central London hospital in a critical condition but died a short while later.
The workers had not been provided with a plan, risk assessment or method statement for the lifting work. Advice from a reputable lifting company on how to carry out the process safely was ignored due to time constraints as the project was behind schedule by the time the sofa was delivered.
The BBC reported that the couch could have been safely transported into the flat in an elevator that would have cost £848 but Gutaj rejected the recommendation because his workers "do not have time for all that". The company's annual turnover was £9.7m before it went into liquidation in August 2016.
Nick Vamos from the Crown Prosecution Service said previously that Gutaj had "showed an appalling disregard for the safety of employees, with terrible consequences. The evidence put forward by the prosecution clearly demonstrated to the jury how these tragic deaths were part of a pattern of serious neglect of basic health and safety."