Gamification is the application of game-playing principles and techniques to other areas of life to change attitudes, behaviour or skills. Most people are familiar with supermarket loyalty points, frequent-flyer schemes or the use of fitness apps to promote exercise but these are at the consumer end.Workplaces too are increasingly using games-based interventions as platforms for employees to learn and develop. Business research group Gartner estimates that more than 70% of large public companies used games-based techniques at least in some aspects of their business.